Monthly Archives: November 2014

Online presence and local business groups

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Online is becoming more and more important for local businesses and it will only continue to grow as a means to attract new customers and keep the ones a business already has. Online is not just about individual businesses however, ┬áthere is a collective advantage to improving the overall online presence and reputation of a group of businesses in a localised area. Improving the online presence of the businesses in a local area will not only benefit those businesses but the community around them and will likely have many other benefits. Local Chamber of Commerce are a great example of organisations that should be embracing the Online Presence of their constituent businesses but there are many other groups that can benefit from a stronger focus online. When I talk about raising the collective online presence & reputation of a local community I mean things like: making sure local businesses are represented everywhere making sure their profiles are accurate and complete ensuring profiles stand out more by including photos and videos managing reviews and trying to have reviews available on as…

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