Category

Search Engines

mobileonline presenceSearch Engines

The evolution of how businesses are found online

One of the factors in why I first became interested in the Online Presence space was when I first saw SIRI (the voice that you talk to on your iPhone).  I am not talking about the watered down Apple version but what SIRI was before it was acquired by Apple and then subsequently hobbled (though its much better now). In pre apple SIRI you could ask it to find nearby italian restaurants that are open now and then directly make a reservation.   This really brought home to me how important a business's online information would be moving forward and how we are moving away from people looking for businesses and choosing one at their own discretion to a world where businesses will be recommended by an algorithm and the user will be given limited choice over which businesses they are presented. This is as much a factor of form changes as anything else as we move from large desktop computers with big screens, to laptops, tablets, phones and watches and further.  User Interface is becoming No Interface where you…
Paul Gordon
January 5, 2016
online presenceSearch Engines

You’re on the map but will you be found

Maps are everywhere online now, especially on mobile apps where location is often far more relevant.  You probably have a map on your website (if you don't you probably should add one) showing visitors exactly where your business is located and giving them easy access to directions so that they know exactly how to get from where they are to you.  A map can also be invaluable to get a quick impression of roughly where a business is located and local consumers can quickly see based on landmarks in the map where you are and give them enough to get to you without needing directions. If you are a local business you need to have this! You want to make it as easy as possible for consumers to find you and get to you. In addition to your website your business is also on tens or even hundreds of other maps on online services, blogs, apps and more.  Have you taken the time to check these for accuracy?  A wrong map location can be a big problem for your business,…
Paul Gordon
October 31, 2015
online presenceSearch Engines

8 vital things to check on your business profiles

If you are like most businesses you have many different business profiles spread across many different online services and apps.  Some of these profiles you may have created yourself, some by previous owners or managers, some by the website from other sources and some may have been crowd-sourced and created by your customers. Each of your profiles say something about your business and it is important that you are sure that this information is accurate and best represents your business.  It can be hard enough to get a consumer to even see your profiles let alone them having a bad experience with inaccurate or incomplete information when they find you. Your business profiles are also used by search engines to help determine if you are the business you say you are and build authority through citations. If your information (especially your business name, address or phone number) is inaccurate or inconsistent across your profiles then your business's ability to rank in local search will suffer. Every so often you should check your profiles and make sure you are happy with…
Paul Gordon
July 27, 2015