Category Archives: online presence

The evolution of how businesses are found online

By | mobile, online presence, Search Engines | No Comments

One of the factors in why I first became interested in the Online Presence space was when I first saw SIRI (the voice that you talk to on your iPhone).  I am not talking about the watered down Apple version but what SIRI was before it was acquired by Apple and then subsequently hobbled (though its much better now). In pre apple SIRI you could ask it to find nearby italian restaurants that are open now and then directly make a reservation.   This really brought home to me how important a business’s online information would be moving forward and how we are moving away from people looking for businesses and choosing one at their own discretion to a world where businesses will be recommended by an algorithm and the user will be given limited choice over which businesses they are presented. This is as much a factor of form changes as anything else as we move from large desktop computers with big screens, to laptops, tablets, phones and watches and further.  User Interface is becoming No Interface where you…

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8 vital things to check on your business profiles

By | online presence, Search Engines | No Comments

If you are like most businesses you have many different business profiles spread across many different online services and apps.  Some of these profiles you may have created yourself, some by previous owners or managers, some by the website from other sources and some may have been crowd-sourced and created by your customers. Each of your profiles say something about your business and it is important that you are sure that this information is accurate and best represents your business.  It can be hard enough to get a consumer to even see your profiles let alone them having a bad experience with inaccurate or incomplete information when they find you. Your business profiles are also used by search engines to help determine if you are the business you say you are and build authority through citations. If your information (especially your business name, address or phone number) is inaccurate or inconsistent across your profiles then your business’s ability to rank in local search will suffer. Every so often you should check your profiles and make sure you are happy with…

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Manage your startup online. everywhere!

By | online presence, startups | No Comments

myPresences was created as a service to help small businesses manage their bricks and mortar stores online and to help them maximize their online opportunities.  Businesses like Cafes, Bars, Salons, Restaurants and Hotels have lots of places online where they need to manage their business profiles, handle consumer feedback and promote their business. But what about startups that don’t have a storefront and their public face is predominantly online? Business like us for example .. I love the idea of dogfooding our own software because as users we tend to find and fix those pain points that our users are having quicker and have a better understanding of the best way to improve our product.  So while we have been managing mypresences online presence and reputation with mypresences .. as an online business we could not take advantage of a lot of our own features. After a recent conversation I was reminded that myPresences could be very useful to startups as well and over the last month we have added support for over 30 new services that are specific or…

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Online presence and local business groups

By | online presence | No Comments

Online is becoming more and more important for local businesses and it will only continue to grow as a means to attract new customers and keep the ones a business already has. Online is not just about individual businesses however,  there is a collective advantage to improving the overall online presence and reputation of a group of businesses in a localised area. Improving the online presence of the businesses in a local area will not only benefit those businesses but the community around them and will likely have many other benefits. Local Chamber of Commerce are a great example of organisations that should be embracing the Online Presence of their constituent businesses but there are many other groups that can benefit from a stronger focus online. When I talk about raising the collective online presence & reputation of a local community I mean things like: making sure local businesses are represented everywhere making sure their profiles are accurate and complete ensuring profiles stand out more by including photos and videos managing reviews and trying to have reviews available on as…

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